Kinect Sensor with Kinect Adventures!
It seems like privacy concerns over the Kinect camera actively monitoring you are legitimate as Microsoft details the possibilities. According to Microsoft the company has the ability to collect personal data that can be used to target advertising.
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Digital Trends reports that Microsoft’s COO, Dennis Durkin revealed that the Kinect is capable of collecting personal data such as which sports team you support by looking at the type of team jersey you are wearing.
He stated:
be more targeted about what content choices we present; what advertising we present; how to get better feedback and data; about how many people are in a room when an advertisement is shown; how many people are in a room when a game in being played.
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This is exactly the type of stuff Facebook go in trouble with watchdog groups and the Federal Trade Commission. Facebook started collecting personal data off user’s page and shared them with businesses to target marketing with ads.
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Using the Kinect camera to extract personal data from your living room is a whole new can of worms when compared to Facebook’s data gathering.
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